A web and mobile platform designed from the ground up for neurodiverse entrepreneurs, artists, and creators, where accessibility is a design decision, not a checklist.
Trove is a community-driven marketplace that empowers neurodiverse entrepreneurs to showcase their craft, build financial independence, and connect with buyers who care about where things come from.
Existing platforms were not designed with neurodiverse sellers in mind. Complex onboarding, overwhelming dashboards, and unclear navigation created real barriers to participation.
The design challenge was to build something that felt like a warm, purposeful marketplace while holding up to rigorous accessibility standards at every layer.
Each pillar was held to account throughout the project, not introduced at a final review.
Predictable navigation, reduced visual clutter, generous whitespace, and step-by-step flows that lower decision fatigue rather than increase it.
Seller stories, transparent policies, and creator profiles woven throughout the shopping experience, not buried in a separate About page.
A visual system that communicates commerce and care at once, without borrowing the visual language of nonprofit or charity design.
The hero positions purpose front and center through a real seller's photograph, not illustration. Below it, a featured product carousel keeps the experience grounded in actual commerce.
The visual identity avoids clinical "accessible" tropes, instead using a vibrant, high-contrast palette that feels lively but passes strict WCAG standards.
Accessibility was built into the React component library from day one, not added as a widget later.
Using Lexend for improved readability. All text combinations strictly checked against WCAG 2.1 AA standards for contrast.
Visible focus states designed as a core part of the aesthetic, ensuring users who cannot use a mouse have a first-class experience.
Trove isn't just a marketplace; it's a proof of concept that e-commerce can be highly accessible without sacrificing modern aesthetics or functionality.
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